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A knack for gift giving

Knack founder Laura Jennings curates gifts.


In the season of gift giving, it can often be overwhelming to find that perfect something for your loved one. Seattle’s Knack might be just the solution to this struggle. They help gift givers create incredible presents that can be customized for every kind of recipient, from teachers to friends, kids and college students. The online gift-giving site provides users with personal curators to help craft the perfect present.

Gift givers can either start their Knack experience with a pre-created set that is fully customizable or create their own gift set from scratch. Each artisan product includes a story about its provenance, and every gift set comes with a custom-printed Knackbook containing the sender’s message along with a biography of the merchants and their products.

Knack offers baby and kid gift sets with products that cannot easily be found elsewhere. They have college gift sets for when your kids have flown the nest but still need a remembrance of home. Cuddly sweaters, blankets and special books round out the baby sets while the kid sets are packed full of bright, playful products. The giant games from Snake Eyes Yard Games and the Doodle placemat from Eat Sleep Doodle are great additions to almost any kid gift set.

Discerning customers can narrow down their selections further by singling out sustainable and locally sourced products, female-owned business or even products from businesses with fewer than 10 employees.


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