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Flora and Henri Reopens in Pioneer Square

The unique shop is stocked with timeless and beautiful selections for kids, women and home

Photo: Flora and Henri

The Flora and Henri boutique is no stranger to Seattle. Back in 1998, owner and designer Jane Hedreen opened the first Flora and Henri boutique in downtown Seattle, and stocked it with her line of children’s clothing—simple and exquisitely crafted pieces that evoke a timeless European style and quality.


Over the years, the brand grew and opened stores in both New York and California, but in 2012 they closed their retail shops to focus on wholesale and online sales. In June of this year, they made their official return to Seattle with a beautiful, airy space in Pioneer Square. They’ve also expanded their product selection to include not only their namesake line of kidswear, but also toys, women’s apparel, home accessories and decor, cards, gifts, books and more.


After we heard from a friend that she wanted to buy everything in the store, we knew we had to see it for ourselves. Plus, we had some shopping to do for a few upcoming baby showers. The store is so well curated—every last product feels like it was selected with the utmost care and thoughtfulness. Shopping for a baby gift here isn’t like picking something off the Toys R Us registry.


​(Photo: Flora and Henri) 


Relax with a cup of coffee from the bar inside the store and take your time discovering new brands—as well as classics—that are all ethically sourced. From a menagerie of Steiff and Hansa stuffed animals to super-soft cashmere basics in a dreamy neutral color palette from Flora and Henri, the selections here are made for special occasions.


We drooled over a quilted blanket with tiny bunnies from Petit Pehr, an organic cotton duvet with a cheerful rainbow print from Meri Meri, bright coral patent leather shoes from Italy, pale pink cashmere booties, a Nordic handknit cardigan in cream and bright blue—and that was just the kids’ section.


For the ambitious mom, there were cookbooks from Seattle superstars like Renee Erickson and Peter Miller. For the mom that needs a little pampering post-baby, there is an extensive selection of the Paul and Joe beauty line with its girly retro packaging that deserves to be displayed. Want to update your casual SAHM wardrobe? Try some leggings from Alo Yoga or a ridiculously soft tank from Spiritual Gangster.


Need more to entice you? There are plenty of roomy totes in leather and canvas for schlepping around your kids’ stuff, and one in particular that caught our eye—the Ampersand as Apostrophe black leather tote is definitely on our wishlist for Santa. Need a hostess gift for your mother-in-law? The plum jams from local Seattle company Ayako & Family are a perfect pick with local hand cut soaps from Marigold and Mint.


The bottom line is this. If you’re seeking a little inspiration, want to make your life a little bit more luxurious and beautiful, need an extra special gift for a mom or child in your life, or just want to see something a little different than the usual kids’ stores and clothes, Flora and Henri is where it’s at. Go welcome them back to the neighborhood.


Check it our for yourself, 401 First Ave. S., www.florahenri.com.

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