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Kidizen: There’s cash in those overstuffed drawers!

Kidizen is the mobile answer to buying and selling used kids’ clothes

A user-friendly interface makes clothes selling easy.


Sorting and tagging your kid’s outgrown clothing for selling at consignment stores or garage sales is a lot of work, and usually won’t net much in the way of a return.

Enter the mobile app Kidizen. The digital peer-to-peer marketplace is a place to buy, sell and swap kids’ clothing, gear, toys and décor. Sellers retain about 90 percent of the selling point, which translates into more cash in your pocket. All you need is your phone and some pre-loved clothing to get started. And buyers can score quality clothing for a lot less than retail, without dragging the kids to the mall. 

Elin Via of Kenmore discovered Kidizen in 2014: “I’d been selling pre-loved kids’ clothing and shoes in my Instagram shop and heard about a new app called Kidizen from one of the other shops on Instagram,” says Via. “I checked it out and was immediately hooked. I started out selling both girls’ and boys’ items in my Kidizen shop, but after a while, I wanted to get more organized, so I started a separate shop just for my boy items.”

Over the past few years, Via has become one of Kidizen’s top sellers, making enough for a trip to Disneyland and to pay some bills, but she admits that most of her revenue goes back to buying new clothing for her kids. She finds the app to be very user-friendly and something she can use in her spare time: “I can run my shops from my phone. I can take photos, post items for sale, communicate with the buyer and ship the orders, all from the app.” 

Via, who loves the idea of recycling and reusing clothing, quickly moved beyond selling her children’s outgrown clothing and now also sells items that she’s found at thrift stores and consignment shops. “My goal is to start consigning for friends and other moms who might not have the time to run their own Kidizen shop,” adds Via. 


Elin Via’s shops: shop.kidizen.com/store/ellie-belle-shop, shop.kidizen.com/store/super-coopers-closet

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