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Nice Tomato makes modern, whimsical coloring books

Magnolia-based company wants kids to color big

Nice Tomato’s Joe and Amanda Linton make modern, whimsical coloring books.


Parents searching for modern, non-branded coloring books for their children need look no further than Nice Tomato, a Magnolia-based company devoted to color. Parents and coloring-book devotees can purchase a new coloring book (or as they call them, Color Folio) four times a year, featuring 32 pages of exclusive drawings. The books are full of fresh, illustrative, hand-drawn whimsical characters, inspirational phrases and images. 

Joe and Amanda Linton used to spend hours searching local stores for stylish coloring books for their twin preschool daughters, and grew frustrated when all they could find were narrowly focused coloring books full of branded characters. Their creative backgrounds and disenchantment led to the creation of Nice Tomato. The company’s motto, “Dream Small, Color Big” evolved from their nightly send-off of “Good Night! Dream Big!” to their daughters.


Best of all, for every item purchased, Nice Tomato donates a coloring book and crayons to one of five children’s hospitals — Seattle Children’s, Children’s Hospital Los Angeles, Dayton (Ohio) Children’s Hospital, Children’s Hospital of Philadelphia and Children’s Healthcare of Atlanta. “Our wonderful customers play an important role in helping us give patients and their families something cheerful during a not-so-cheerful time,” says Amanda. 

You can find single coloring books, mini-books and framed prints on the Nice Tomato website; keep your eyes wide open for Nice Tomato books in a store near you. New quarterly books, holiday products and cheerful party favors will be available soon.

Nice Tomato coloring books, $10, nicetomato.com

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