Should Old Navy market 'boyfriend' jeans to toddlers and kids?
Boyfriend jeans for baby.
Old Navy is in the news for selling "super skinny" and "boyfriend" denim to babies, toddlers and young girls. ABC reports that the Gap-owned chain ran images of a young girl wearing "The Boyfriend Skinny Jean" on its homepage; "boyfriend jeans" are also available in baby and toddler sizes.
An Old Navy spokesperson told ABC that the jeans are "'intended to describe only the fit, cut and style' of the popular pants." A New York-based psychologist tells the news site that "the term “boyfriend” should not even be on kids’ radar at the toddler and under-12 age range." Some parents and bloggers are pushing back on Twitter:
What do you think? Are "boyfriend" jeans for babies and kids simply a style of denim and no big deal, or does the label contribute to a culture of sexualizing young children? Tell us what you think on Facebook.