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Target to phase out gender-specific signage from their stores



Photo: Stephen Downes/Flickr

 

Target announced last Friday that they'll be moving away from gendered signs, decorations, and wallpaper in their stores that indicate whether a section is "for boys" or "for girls." The company posted an update on their website, stating the following:

"Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender. In some cases, like apparel, where there are fit and sizing differences, it makes sense In others, it may not [...] But we know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary. We heard you, and we agree."

 Target notes that they'll cease separating bedding into "boys" and "girls" bedding, simply referring to it as "kids" bedding; in the toy aisles, the company will also remove all references to gender as well as changing the subtler messages in the stores' design, "including the use of pink, blue, yellow or green paper on the back walls of our shelves."

The store's decision to stop gendering toys comes as a welcome change for many kids and parents, who feel that toys, bedding, and other kids products shouldn't be separated by gender in the first place.

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