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Whole Foods Prices Just Dropped Thanks to Amazon

Photo by Stephen Chernin/Getty Images


You might just be able to shop at Whole Foods now without dropping your entire paycheck at checkout.  Amazon completed its $13.7 billion takeover of organic grocer Whole Foods, and the e-commerce giant is wasting no time putting its stamp on the company.  Amazon is moving swiftly to make substantial changes saying it plans to cut prices on avocados, bananas, eggs, salmon, beef and more.  Also new, Amazon is adding its logo on signs and setting up a stand of "farm fresh" Amazon Echo voice-assistant devices by store entrances.

Whole Foods had been just starting to test a loyalty program. But soon, shoppers at all stores will be able to tap Amazon's $99-a-year Prime program to get discounts at stores. And they will eventually be able to buy some Whole Foods products from Amazon.com. Lockers will be added in some locations so Amazon shoppers can pick up e-commerce orders or return items they don't want.

Amazon said those changes were just the beginning, but didn't give details on what more is coming.

Who knows, maybe Whole Foods will no longer be nicknamed “Whole Paycheck”.

Here’s a complete list of items that will now cost you less.

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