With the number of texting-related driving accidents on the rise, Ingraham High School in Seattle has issued a challenge to students to create a video or billboard exposing teens to the dangers of texting while driving and texting while walking. The winners will receive $248, double the cost of the texting-while-driving ticket.
The “$248 Challenge” is part of the Aurora Traffic Safety Project, a partnership between city and state agencies to reduce collisions on Aurora Avenue North. The challenge includes three prize categories: One for the best billboard design, one for the best video and a “People’s Choice” award to be decided by a Facebook vote. The winning billboard will also be featured along Aurora Avenue this spring.
Visit the 248 Challenge Facebook page for additional details and to watch the entries.
